Privacy Policy
At Revelus Dermatology (“we,” “us,” or “our”), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and disclose your data when you interact with our website, https://revelusdermatology.com (“Website”). It also highlights your rights and choices regarding your information.
1. Scope of the Privacy Policy
This Privacy Policy applies to all data collected through our Website. It does not apply to:
- Protected Health Information (PHI): Health-related data you provide as part of the patient intake process is governed by our separate HIPAA Privacy Policy.
- Publicly Shared Information: Any data you post on public forums, social media, or message boards is outside the scope of this policy.
- Third-Party Websites: Links to external websites or services not controlled by Revelus Dermatology.
2. Information We Collect
- Personal Information (PI)
We may collect data that identifies you directly or indirectly, including:- Name, email address, phone number, and postal address
- Business details (if applicable)
- Photos or other content you submit
- Marketing preferences
- Technical data (e.g., IP address, browser type, device information)
- Non-Personal Information (NPI)
Aggregated or anonymized data that does not directly identify you, such as:- Demographics (e.g., age, gender, general location)
- Website usage data (e.g., pages visited, time spent on the site)
- Usage Data
Automatically collected data about your interactions with the Website, such as:- Device and browsing information
- Cookies and web beacons to track preferences and measure ad performance
- Geo-Location Data
With your consent, we may collect GPS-level location data to enhance your browsing experience.
3. How We Use Your Information
- Providing Services:
To respond to inquiries, schedule appointments, and deliver dermatology services. - Marketing:
To send personalized offers, newsletters, and updates via email or targeted ads. - Analytics:
To monitor and improve website performance and user experience. - Legal Compliance:
To meet regulatory requirements and respond to lawful requests.
4. How We Share Your Information
- Service Providers:
Trusted third parties that help us operate our website, process payments, or manage marketing campaigns. - Affiliates:
With subsidiaries or related entities under Revelus Dermatology. - Legal Obligations:
When required to comply with applicable laws or protect against fraud or security threats. - Business Transfers:
In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity. - With Your Consent:
For any other purpose explicitly authorized by you.
5. Cookies and Tracking Technologies
We use cookies, web beacons, and similar tools to:
- Save your preferences
- Track website activity
- Serve personalized advertisements
You can manage or disable cookies in your browser settings. Note that disabling cookies may limit some features of our Website.
6. Your Rights and Choices
If you are a resident of the European Economic Area (EEA), California, or other applicable regions, you may have the following rights:
- Access and Portability:
Request a copy of your data in a readable format. - Correction:
Request corrections to inaccurate or incomplete data. - Deletion:
Request deletion of your data, subject to legal requirements. - Objection:
Object to processing your data for marketing purposes. - Withdraw Consent:
Revoke consent for data collection or processing.
7. Data Retention
We retain your data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. Contact and purchase records are generally retained for up to seven years to meet accounting, tax, and recordkeeping obligations. Usage data may be retained longer for security or analytics purposes. Protected Health Information is retained in accordance with our Notice of Privacy Practices and applicable law.
8. Data Security
We implement industry-standard measures to protect your data from unauthorized access, alteration, or disclosure. However, no system is completely secure, and we cannot guarantee absolute data security.
9. Children’s Privacy
Our Website is intended for use by adults. We do not knowingly collect data from individuals under 18. Parents or guardians can request the removal of a minor’s data by contacting us at our team.
10. Updates to this Privacy Policy
We may revise this Privacy Policy at any time. Updates will be posted on our Website with the “Effective Date” at the top. Continued use of the Website indicates your acceptance of the updated terms.
If significant changes are made, we will notify you via email or a prominent notice on our Website.
11. Contact Us
For questions, concerns, or requests regarding this Privacy Policy, contact us at:
Revelus Dermatology
4401 West Gate Blvd, Ste 120
Austin, TX 78745
(512) 815-2559
Contact us online
12. Online Purchases
When you purchase a package or prepaid service through our Website, we collect your name, email address, and billing address in order to process and record your order. Payment card details are entered directly into our payment processor, Square, and are handled under Square’s own privacy and security practices. We do not receive or store full payment card numbers.
Purchase records are linked to your patient account so that credits can be applied to your treatments. Health information related to any treatment you receive is governed by our Notice of Privacy Practices rather than this Privacy Policy.